Samsung Reaches Out To Touch The Lifestyle Icon

PRLog (Press Release) - Jul 29, 2009 -
Samsung Electronics Australia is further enhancing its iconic status for mobile phone users by announcing a new super stylish, full touch range - ICON. Launching soon, the first four phones in this range include the Samsung Preston ICON, Samsung Galaxy ICON, Samsung HD ICON and Samsung OMNIA ICON and will provide Australia with the biggest range and choice of full touch phones available.
"Following the success of the Samsung F480 and Samsung OMNIA, we are committed to continuing to strengthen our portfolio of full-touch phones by introducing a variety of handsets in Australia to suit every lifestyle. These four new products will bring the exciting experience of touch to mobile phone users and will further enhance Samsung’s leadership in the full-touch market,” said Tyler McGee, Vice President of Telecommunications, Samsung Australia.

Samsung's leadership position in the Australian touch phone market was recently confirmed by GfK , when the Samsung F480 was announced as the number one selling touch phone in Australia. Adding to its popular touch handsets of Samsung OMNIA and the Samsung UltraTouch, the expanded touch range is expected to give Samsung further dominance in this market.

Providing Samsung with a unique offering, each of the four new touch phones uses a different operating system; Samsung’s propriety operating system, Windows Mobile, Symbian and for the first time Android™, providing consumers with choice.
McGee explains, “Samsung is among the earliest members of the Open Handset Alliance. Our strategy, to support every existing operating system, provides Samsung customers with a choice that goes beyond design to unrivalled feature performance. We are excited about the prospects and potential this will bring to making us the number one mobile phone brand by 2010."

The touch phones arriving in Australia soon include:

Samsung PrestonICON
The Samsung Preston ICON (launched as the Samsung Preston S5600 internationally) will attract style-conscious consumers with its slim and compact design. Utilising Samsung’s intuitive TouchWiz User Interface, you will be able to customise and personalise the way you use your phone by dragging and placing widgets on the screen for maximum ease of use. The unique “Smart Unlock” feature is new to this mobile and enables you to unlock the phone and execute the menu directly by drawing a letter of the alphabet on the screen. You can even set which menu you want to correspond to each letter from A to Z!

Samsung OMNIA ICON
The Samsung OMNIA ICON (launched as the Omnia II or i8000 internationally) is designed for the Smartphone user who demands all their business and entertainment devices in one unit. The Samsung OMNIA ICON incorporates wifi, a high-end camera, music and video functionality with Windows Mobile 6.1 professional (updateable to 6.5) operating system that ensures the busiest of people will be able to work and play on the move. The Samsung OMNIA ICON also features a 3.7 inch AMOLED display for ultimate convenience and crystal clear resolution for unbeatable screen clarity.

Samsung HD ICON
Samsung HD ICON (launched as the Samsung OMNIA HD or i8910 internationally) is a true entertainment device. Boasting Samsung’s unique HD video recording, it delivers the ultimate in home entertainment when you connect via DLNA and playback your recorded videos on your HD television! The generous 3.7 inch AMOLED display ensures your mobile viewing experience is as good as possible for the vast array of content and applications.  This phone also houses Samsung’s first Symbian operating system on a full-touch handset giving you the opportunity to use the familiar O.S. but incorporating Samsung’s TOUCH WIZ UI for maximum ease of use.

Samsung Galaxy ICON
The Samsung Galaxy ICON (launched as the Samsung i7500 internationally) will be the first Samsung mobile using the Android™ operating system, offering you endless possibilities for customisation.
This new operating system provides a unique Google™ experience with a multitude of application downloads and the ability to completely tailor make your home screen. This cutting-edge smartphone, features a 3.2” AMOLED full touch screen for the brightest colours possible and the HSDPA and WiFi allows you to stay connected easily.

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