FSL Gear Dallas, Texas July 28, 2009
Fantasy Leagues United
Fantasy Sports League (FSL) Gear emphasizes “league camaraderie”
Launched earlier this year, FSL Gear is an e-commerce website where customers can choose a stock logo, submit their own or have the FSL art department create a custom logo for their fantasy league. Once the league logo is selected, customers are able to imprint their design on quality merchandise such as t-shirts, baseball caps, koozies and mouse pads. Each team in the fantasy league can be acknowledged in the design, as well as the place of origin, destination of the draft or number of years in existence.
“It seems like the natural progression for the industry,” said co-owner Tom Buck, “Essentially branding each league to increase the pride and pleasure of playing against your friends or co-workers. In our experience, it strengthens the bond between the players and builds unity through competition.”
FSL Gear is quickly establishing a presence in the billion-dollar fantasy league market by targeting male, co-ed and the fastest growing segment -- female -- leagues. Offering unisex
t-shirts as well as tees constructed for women, this groundbreaking website gives fantasy sports leagues the ability to display their ardent association on the best gear in the business. “We feel that people are looking for a way to showcase their passion for their fantasy sports leagues in the same manner as their hometown sports team. With so many different leagues that possess incredibly unique characteristics, the possibilities are endless,” said co-owner Dave Woolwine.
FSL Gear, Dallas, TX. 972-701-8472 Marketing Contact: Emily Woolwine
WWW.FSLGEAR.COM
