DRG announces new ad sales structure

PRLog (Press Release) - Jul 28, 2009 -
DRG, nationally-known publisher of special-interest magazines and books, has assigned responsibility for its advertising operations to the James G. Elliott Co. Inc., effective immediately. The Elliott Co. will function as the advertising sales arm of DRG, and will provide sales management, research, graphics and marketing support, in addition to advertising sales.  

DRG brands include Annie’s Attic, House of White Birches, Clotilde, American School of Needlework and The Needlecraft Shop, with magazine titles for craft enthusiasts that include Creative Knitting, Crochet World, Crochet!, CardMaker and Quilter’s World. The company also produces Good Old Days and Looking Back nostalgia magazines, along with two consumer catalogs, more than 40 Web sites and dozens of e-newsletters that can be incorporated into integrated advertising packages.

“Outsourcing our advertising operations to the Elliott Co. is a strategic move to increase the range of services we can provide to our advertisers,” said CFO/Publisher Mike Klansek.  “The Elliott Company has outstanding experience with digital and print media, which is very important to the success of our advertisers. It is important that we continue to provide advertisers with opportunities that align with their buyers’ interests.”

“We are honored and thrilled to be chosen to work with DRG.  They are great people, and the business opportunities in the $30 billion craft market are enormous,” said Jim Elliot, Elliott Co. CEO.