IFR Group
Circuit City was a major player in the consumer electronics market for many years, so it should come as no surprise that their departure would leave a significant opportunity gap for other retailers. IFR reports that Bill Smith took advantage of this and doubled its share in the TV segment for 40 inches and up from 6.25% to 12.7% in the past year.
Aside from minor fluctuations and decreases in share from 4 other market leaders in this segment, Bill Smith’s increase in advertising for 40” plus TVs in the past year is likely to leave a lasting impression among its competitors.
The actionable data provided by IFR Monitoring helps retailers and manufacturers measure critical advertising and shelf share across the country and around the world. IFR Monitoring exists in over 40 countries, and is part of the GfK Group, the No. 4 market research company worldwide.
This snapshot analysis is provided by IFR Monitoring Print Tracking services. IFR Monitoring covers the Top 100 major newspapers across the USA, including 20 key mailbox locations from the Top markets.
For questions, please contact Fernando Arcieri at FArcieri@ifrmonitoring.com
Photo:
http://www.prlog.org/
