‘Media Sales Training’- (For Print/Electronic/
With the old fashioned Media & Entertainment Industry poised for an explosive growth by plugging into the potential of a young market full of spenders, ‘The conSELLtant’
This ‘Exhaustive ‘Media Sales Training’ Program- is exclusively targeted towards the Media Sales Personnel (Field & Telesales) and has been developed by a Leading Media Sales Expert with over 18 years experience in media sales & management, in one of India’s leading publishing houses, specializing in print, electronic & online media.
The comprehensive 3-Day workshop, covers each step of the sales process, beginning with the duties & responsibilities of a professional media sales person, to understanding of why people advertise, strengths/weaknesses of different media, media mix & how the publication fits in, ad design & factors that influence the buyers decision, right through the preparing of oneself mentally, physically & preparation for the account, all through to a 6 Step Selling Plan, commencing with the right approach that will enable uncover customer needs, presenting the most appropriate solution, enable handling of customer concerns & finally powerful proven closing techniques that will help customers buy. The program will also include a thorough understanding of the different buyer types & behavior patterns and at the end of the program will enable each participant take back a ‘Master Plan for Success’ that could be put to immediate use!
Content of course:
The basic functions of this Media Sales Training Course can be best be described when placed into 3 categories:
3) Emotional Control: To develop a sense of professionalism in each participant:
-Duties & Responsibilities of a Professional Media Sales Person
-The Buying/Sales Process.
-Behavioral Analysis-Understanding Self & Others
-Identifying different buyers
-How & Why people buy
-Why people Advertise? The 3 P’s –Prestige, Profit, Protection
-Understanding the Customer Cycle-Known, Unknown Market & Lost Customers
The Marketing Mix
Types of Advertising-
Evaluating/ Understanding Strengths & Weaknesses of various Advertising Media
The basic requirements for a good advertising medium
Effective AD Design
Buyer Reading /Scanning Habits
Prompt Buyers to take action
Visual Impact- (Layout, Size, Colour, Borders etc)
Groups of Buyers-RASPF/
The Sales Call
-Pre Call-Account Preparation & Planning
-Fact Finding-the Art of Questioning
-Use of Visual Aids
-Features vs. Benefits-Selling Benefits!
-Handling Customer Concerns/Objections
-Gaining a Commitment/ Closing with Confidence
-Getting the most of your Telemarketing Voice
-Importance of Collecting your Money while yet Keeping the Customer.
Assessing Self Performance
Your only stop for:
Media Manpower Search *Media Sales Training *Media Management Development *Media Systems & Processes
The program is therefore a must for all Sales Personnel (front line sales) in media Industry, including Tele Sales & back end operation sales personnel who are keen on fine tuning their existing skills in line with today’s need for a more consultative or relationship building approach, while enabling one to become more professional & successful in a sales role. Freshers wanting to enter & make a career in Media Sales can also benefit enormously, considering the need for such personnel today.
More details can be seen on the website: www.SalesTrainingIndia.com
Contact: 24 Hrs Hotline: (+91) 94440 365(days) 24(hrs) 091-44-
Websites: www.CollectionSkills.com, www.SalesTrainingIndia.Com, www.EtiquetteWorks.in, www.FirstContactAcademy.com, www.ManualPreparation.com
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Sales Training India specializes in Sales Training programs, & service some of the topmost names worldover. They cover programs for different sectors: Media, Pharma, Manufacturing, Telecom, Banking etc. Their Retail Sales Training Programs are much sought after. More details can be seen on all their other programs on: Websites: www.CollectionSkills.com, www.SalesTrainingIndia.Com, www.EtiquetteWorks.in, www.FirstContactAcademy.com, www.ManualPreparation.com