Attachment
2009 RFID Business Planning Service Track 1: Product/Service Offerings Volume 4: RFID Middleware and Edge, Supply-Side Analysis
DETAILED OVERVIEW:
RFID Middleware report: Track 1, Volume 4 of the 2009 RFID Business Planning Service. This market intelligence report provides quantitative and qualitative analyses of the global demand for radio frequency identification (RFID) Middleware. Data is presented in consumption dollars. RFID Middleware revenue shipments and forecasts are segmented by: Regional Market; Vertical Market; and Product Type. ( http://www.bharatbook.com/
The global market for RFID Middleware increased by more than 31% from 2007‐2008, a trend that is expected to continue into 2009 when the market is expected to grow by 55%. In 2008, the total global market for RFID Middleware was valued at $69.4 million and is expected to grow at a compounded annual rate (CAGR) of 60.5% through 2013.
Middleware Categories
• Data Monitoring & Management
• Device Monitoring & Management
• Applications Development
Geographic Regions
• Americas
• EMEA (Europe/Middle East/Africa)
• Asia‐Pacific
Executive Brief: Market Overview
• The total RFID market grew approximately 30% from 2007, despite the recession accelerating in Q4. Market growth will be in low double digits over the next few years, but it will gradually return to 30%+ growth rates within 5 years.
• Middleware/edgeware remained the fastest growing product segment due to its enhanced role and less emphasis placed on hardware because of rapid commoditization. With most RFID hardware performing at the same price/performance levels, it’s all about making the solution work while maintaining the ability to scale and expand.
• Middleware appears to be recession proof, with growth expected across all regions as installations scale, expand, and increase functionality. The RFID middleware market is anticipated to grow in excess of 60% (CAGR) through 2013.
• The competitive landscape has become less fragmented due to slower-than-
Executive Brief: Estimates and Forecasts
• Americas continue to account for the majority of middleware revenues, due to:
-Increased level of complex installations/
-Continued application development and solution expansion.
• APAC is expected to account for nearly ¼ of the total middleware market by 2013 due to high adoption rates of RFID solutions as a result of the continued reallocation of manufacturing to the region.
• Growth in EMEA will be derived from continued deployment of RFID for supply chain applications, increased adoption of enterprisewide RFID solutions, and the need to evolve and add functionality to existing solutions.
• Application development will continue to account for the majority of RFID middleware revenues over the next 5-10 years.
• Data management middleware is expected to experience a boost in revenues in 2011/2012 as supply chain applications begin to blossom and companies increasingly begin to analyze and leverage the information gathered for strategic and tactical purposes.
• Device management will become critical as the technology becomes more core to the enterprise and value chain, the ‘kinks’ of the solutions are worked out, and solution sustainability becomes more critical.
Executive Brief: Competitive Landscape
• Middleware is rapidly becoming the platform upon which the RFID solution is built and evolves. Moving forward, the ability to scale, improve functionality, and develop new applications will be the leading end user requirements for this product type.
• Fragmentation within this market is decreasing:
- Highly complex solutions require increased skill,experience, and resources.
- Open platform architectures reducing need for specialized solutions.
-Aggressive competition from a diversity of entrenched and financially backed powerhouses.
• Consolidation will increase, especially as company valuations decrease over the next 6-18 months due to the combined impact of slower market growth, thinner margins, and desiccate capital markets – this could occupy many managers’ time and take away from core market development requirements.
Executive Brief: Strategic Issues & Expectations
• The total market for RFID middleware is expected to grow in excess of 55% in 2009, and will continue to gain momentum throughout 2013.
• APAC will continue to represent a larger share of the total global market due to the shift in manufacturing, development of supporting infrastructure (i.e. transportation to support manufacturing)
• Application development will not only remain the primary middleware product type as RFID continues to penetrate current and new markets, but it will also be a platform on which suppliers will be able to grow with their clients.
• Middleware suppliers may turn to a managed services model to supplement their current revenue streams by providing customers a number of material benefits, including reduced capital and management overhead risk and persistently up-to-date and higher performing solutions.
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