ID International - Brand Strategy | Graphic Design | Web Design
Re-branding is the process where a company's corporate brand is updated and modernized for any number of business, marketing, or advertising reasons. Re-branding has become somewhat of a trend especially in the last decade, with some of the world's larger companies re-branding several times. The currently competitive nature of retail markets in the US makes it an advantageous process for companies willing to go through the transformation. These days, airline companies cannot remain brand-static for more than a couple years at a time and still stay in the air, while supermarkets and fast food chains continue to evolve and simplify their brands for an ever more bored and distracted public audience.
In ID International's case, it has not involved radical changes to the brand's logo or brand name, but the corporate image, marketing strategy, and advertising themes for the company have all evolved. The educational content has been increased, the technology has been evolved utilizing interesting brand and logo showcase display techniques, and the credibility of the company has been lifted further with the use of a simple and sophisticated HTML design. The new site also features a long list of testimonials and revised press and news pages and can be reviewed at: www.identity-
Due to the tremendous impact that renaming and re-branding a company can have, it is critical for any branding client to be taken through the process with great sensitivity and care. The new company identity and brand should also be launched in a subtle and methodical manner in order to avoid alienating old customers, while aiming to attract new business prospects.
There is no magic formula, however, there is a methodical process which involves careful strategy, memorable visuals and personal interactions, all of which must speak in unison for a customer to place full trust and invest their emotions in what is offered.
These changes at ID have apparently been aimed to reposition of the brand and company successfully up-market, increasing the visibility for larger companies that are searching for a high-quality, significantly experienced international branding agency.
