Twitter updates are planned for season promotions like fall furnace tune-up specials to changes in the tax law affecting homeowners in the Minneapolis St. Paul, MN metro area. While no plans have been publicized in regards to an upcoming "fall special" Dave Trosdahl, webmaster for HoffmanHeating.com stated, "Since this (Twitter) is a new arena for Hoffman Heating Cooling, you can bet the offerings will be substantial when it comes to running seasonal promotions. Our Goal is to offer a fantastic seasonal special for the internet crowd to expand our followers through word of mouth."
Hoffman's Minneapolis Heating Cooling company has been in business since 1947 and have always been a pioneer in new product and services as well as various media promotions. According to Mr. Trosdahl, "In 2005, when nearly all HVAC (heating ventilation air conditioning)
Through the success of their first endeavor, Mr. Trosdahl was able to create a Minneapolis heating cooling website unlike anything else in the area. Realizing homeowners don't necessarily want technical information when it's below freezing and their furnace is out, he created a site outlining how the visitor might benefit by having the ability to connect with an HVAC technician 24/7.