Lifsetyle Bakery -Wheat Alternative- Cranberry & GojiberryLoaf
In recent times, Australians have become more health conscience and aware of health food alternatives. With organic stores popping up and supermarket isles filling with “gluten free”, “fat free” and “organic” products, the trend for health and wellbeing is showing no signs of slowing down, in fact the industry is growing. Adelaide’s own pioneers of health and dietary focused baking, Lifestyle Bakery, has seen their sales and brand recognition increase despite the economic downturn. Director Michael Horrocks stated “The economic downturn has not affected sales as those on restricted diets still need to eat, and Lifestyle Bakery’s products continue to meet their dietary needs. Each week we are contacted by new retail outlets looking to stock our products and customers thanking us for the wide range of products we bake that they can enjoy.”
Not only for those who enjoy nutritionally balanced and tasty bread, but for many people with allergies and special dietary requirements, Lifestyle Bakery is the answer to many prayers. May 25th 2009 heralded a new era for Lifestyle Bakery as they released their stylish new logos onto packs, a user friendly website and re-branded their products to create synergy and enhanced brand recognition. “We wanted to create a strong brand that would be instantly recognised and associated with good health and nutrition” Horrocks stated, “the packs are easy to read and the website is designed to inform”.
Designed to educate and inform, Lifestyle Bakery’s new website, www.lifestylebakery.com.au, makes finding the right product easier. The “Dietary Needs” page allows users to select the characteristics they require and be guided to the products that are right for their unique dietary needs. For many with restricted diets, finding products they can consume is difficult and frustrating;
What began as a gluten free bakery over 10 years ago has expanded to cater for other dietary needs and the growing organic and healthy eating trend. Lifestyle Bakery has grown in leaps and bounds to now supply over 500 retail outlets Australia wide as well as foodservice customers. From flour free to yeast free to high in fibre; Lifestyle Bakery creates an array of unique products with differing ingredient profiles so there is something to meet everyone’s needs.
The future is looking very bright for Lifestyle Bakery as the market for health and organically derived products is continuously growing. With more new products in the pipeline, Australia’s health conscience foodies are no doubt satisfied with the variety of products they can enjoy.
Photo:
http://www.prlog.org/
