Trajectory, a brand development and marketing firm which specializes in energizing businesses, has been chosen by Glissandra Skincare Inc. to position and launch a breakthrough, clinically proven anti-aging skin care line.
Glissandra is a revolutionary skin care line marrying ancient Chinese ingredients and knowledge with leading-edge science. The main compound powering Glissandra is Glissandrin™
Roshena Huang, Communications Officer at Glissandra stated that "in-vivo and in-vitro studies have confirmed the effectiveness of Glissandrin in comprehensively combating the leading causes of skin aging, including mitochondrial decay, oxidative damages, inflammation, adverse environmental factors, and the depletion of cellular components like collagen and elastin."
“We thrilled to be working with Glissandra on their innovative new line,” said Randi Brody, Partner and Executive Vice President of Trajectory. “In a market so flooded with gimmicky products and false claims, it’s a pleasure to work with a company focused on providing the very best products that nature and science can create.” Ms. Brody goes on to state that we’ll tackle the challenge of launching and standing apart in this crowded market by relying on the efficiency and effectiveness of Social Media to generate awareness and promote ‘skincare conversations.’
The Glissandrin product line is comprised of three different formulations:
