Bluetooth marketing, also known as proximity marketing, allows a business to send promotional information to a customer’s phone via a transmitter. The transmitter can send videos, photos, coupons, calendar alarms, text, web links and more, but the customer must approve the transmission before it can be downloaded to their phone. Bluetooth marketing can be used in a variety of industries to enhance the customer’s shopping experience, prompt repeat visits and fuel word of mouth advertising. Some examples include a customer’s visit to an automotive facility where they could receive a coupon for service or a hospital that sends tutorial health videos.
Mobile text advertising is useful for businesses that are looking at new ways to draw in customers. Because only text is used, it’s great for coupons, social networking promotion and company website information. Many national restaurant chains and clothing stores have launched successful text marketing campaigns over the last year.
Both forms of advertising have become increasingly popular over the last few years and are advantageous from a viral marketing standpoint. Though Bluetooth marketing has been primarily used in Europe, it is quickly becoming popular in the United States, having been most recently used on both the East and West coasts.
About the company:
Blue Mobile Marketing LLP, a Tennessee company with corporate headquarters in the Memphis area, has recently partnered with Broadcast Blue, a mobile marketing firm, to provide businesses with this fast growing technology. The company services West Tennessee, Missouri, Arkansas, Louisiana, and Mississippi, with options to expand into other states.
