Akademiks: Revolutionizing Urban Clothing

PR Log (Press Release) – Jul 24, 2009 – One of the top hip hop fashion brand today is akademiks. It was founded in 1999 by the brothers Donwan Harrell and Emmet Harrell on the ideal of pursuing truth in fashion. This year is the company’s tenth year and it continues to work with passion, creativity, and energy. akademiks continuously pursues its mission to inspire and lead a youth fashion revolution with forward thinking individualistic collections that inspire personal style.


The president, co-founder, and creative director of akademiks is Donwan Harrell. He is also one of the former top ten designers at Nike. Producing bold, well-designed fashion items that are both classically cool and effortlessly modern are his focus for the brand. According to him, denim or jeans appeal to all age brackets and to all income brackets. It is the cornerstone of Harrell’s designs, and is an area of constant innovation.


The music and the arts are big influences on the aesthetics of Akademiks. Many artists like M.I.A. and Kid Sister serve as inspirations for the brand. They have collections for men, women, boys, and girls which are all focused on originality and individualism with a strong street edge. For their Fall 2009 Denim Collection, they collaborated with NYC’s Bulldog Bikes, the first and only multi-cultural bike company in BMX history.


The brand has grown and evolved along with the boom in the hip hop fashion industry. Akademiks became popular in 2001 when Brooklyn rapper Fabolous included the akademiks brand in one of its lyrics. He also wore an akademiks velour on the inside cover of his debut album Ghetto Fabolous. Other celebrities who wear the brands PRPS jeans are rappers Dizzee Rascal and 50 Cent.


It is among the top 10 most sought after brands that have set a trend in the world of hip hop and urban fashion. Other top brands are Apple Bottoms, Baby Phat, Coogi, Ecko unlimited, G-Unit, House of Dereon, Rocawear, Sean John, and Vokal.


The hip hop and urban fashion trends will still undoubtedly change but good, quality brands like Akademiks, Sean John, and many more, will continue to evolve with the times.