ObjectiveMarketer announces addition of Polls to its Social Media Marketing Platform

July 23, 2009 - PRLog -- Social Media Channels provide random sample by definition. Marketers conducting market research for product concept, price validation, location based product offers and positioning can leverage social media channels to their benefit. The addition of polls to its suite of capabilities, will further help social media marketers, who are using ObjectiveMarketer, to increase their reach and derive maximum value from these channels.

According to Amita Paul, founder ObjectiveMarketer, "We understand the importance and power of polls in social media channels. And, we have made it even better by integrating it with our campaigns, and providing deep drill down analytics on the response from the poll". Combining polls with campaigns, and scheduling feature provides marketers the ability to continue running the poll until sufficient sample of respondents is achieved. What makes it more interesting is the ability to slice and dice the data to see who the respondents where and what demography they belong to. The demography and respondent statistics equips marketers with better insights for informed decision making.

Guy Kawasaki, CEO and co-founder of  Alltop, recently asked Twitter users "Should Techcrunch publish internal documents stolen from Twitter" using the Polls feature of ObjectiveMarketer. This poll was also featured in CNN.com coverage of the story.

"ObjectiveMarketer is focused on helping social media marketers adopt Twitter and Facebook as an extension to their traditional marketing channels. With features like polls and integration with campaigns, we are delivering value in a way that this adoption is easy, fast and seamless", says Ms Paul.

If you would like to conduct a market research for you company through a Poll that really pays-off, or if you would like to get more information, get in touch with ObjectiveMarketer. You can email info@objectivemarketer.com for more questions about how to use Polls in Twitter and other social media channels. You can also register for beta by visiting the company website at http://objectivemarketer.com

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ObjectiveMarketer, currently in private Beta, is a web based SAAS on-demand social media marketing and analytics application that provides integrated campaign management, multi-channel execution and actionable insights for social media marketers.