A Los Angeles based record company which specializes in customized music CDs and music download cards for hospitality has begun offering their product to wine country vintners in Napa and Sonoma counties. According to Water Music Records, the customized music CDs offer wineries a chance to build their own “signature sound” enhancing the feel of the winery in the tasting room, adding to the overall experience.
President Brad Pressman sums it up as “music and wine are natural partners and have been so for many decades, we are just matching the two up in a way that promotes each wine label.” The fully customized CDs feature the winery’s logo, four color art in a CD booklet and printing right on the CD. The CDs wholesale for around $6 and are re-sold to customers and patrons for between $12 and $16.
“The hotels and spas selling their own branded CDs have benefited by having royalty free music for their common areas and they’ve found a new revenue stream with a private label product that really stands out,” says Pressman. “Now, wineries can offer this product and make purchases in small quantities at an amazing price point.”
Water Music’s latest product for the faint of heart when it comes to inventory is the Free Music Download card. This involves handing out a 4 color recycled (room key sized) card to tasting room or event guests who can redeem the card online for a free track from the winery’s branded album. Guests can then preview the full album and buy it for $9.99 – similar to the iTunes model. The difference according to Water Music is that the wineries receive a 20% royalty check for each album purchased on a microsite where the digital album is hosted.
“The album we build for the wineries can be put on a CD or just held online for downloading with the accompanying cards with unique pin code” says Pressman. The idea stemmed from wineries calling Water Music to ask for overhead playing rights of their catalog of over 25,000 music tracks in nearly 30 styles. “We do all the work in the background, letting the winery become the record label and music expert to their guests who trust in their brand after enjoying the wines” concludes Pressman.
For more information or to sign up your winery for a private label music album, please contact: firstname.lastname@example.org OR call (818) 808-0800 x. 201
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Water Music Records creates customized music CDs and download cards for hotels, spas, wineries, yoga companies and others around the world. With low minimum runs and lower costs, the response from business and hospitality has been fantastic with more joining up to further their brand each month. Their client list at press time includes Heavenly Spa by Westin, Destination Hotels, Bellagio, Ojai Valley Inn, Claremont Resort, Oberoi Hotels and Cruises, Leading Hotels Of The World, Timbers Resorts, Hyatt, Hilton, Marriott and many others.
The private label CDs feature 4 color art on the disc and inside the package, with eco-friendly package options and an exclusive mix of music in any of the 30 styles Water Music offers its clients. The website is located at: www.watermusicrecords.com/