DALLAS – Pizza Patrón, the premier Latin pizza brand, has posted comparable sales increases each month of 2009 leading to a 4.15 percent second quarter increase over 2008. Aggressive local marketing and industry-leading everyday food values for families have led to the favorable grains.
The company also cited cost containment as a critical component in driving sales growth. A renewed focus on operations has improved efficiencies, eliminating waste and allowing Pizza Patrón to maintain its value-based menu pricing.
“Customers are under a lot of financial pressure these days, making for a very competitive marketplace,”
According to 2000 U.S. Census data, the United States represents the second largest Latino population in the world, and by the year 2020, one in five residents will be Latino. By 2050, within one generation, that number will skyrocket and nearly one in three people in the U.S. will be Hispanic according to U.S. Census Population Projections, August 14, 2008.
“When you combine our unique Latin focus with a loyal and growing customer base and outstanding everyday food values for families, it’s clear that we have a very bright future ahead of us,” Gamm said.
Since 1986, Pizza Patrón has been celebrating the diversity of the Latin culture and lifestyle in its stores. Today, the company operates 90 stores in six states and plans to have 750 stores nationwide within a decade. Approximately 93 percent of Pizza Patrón restaurants in the U.S. are owned and operated by franchisees.
