Healthy Advice Networks Announces the Launch of PracticeWire:Delivering Real-time Healthcare Content

PR Log (Press Release) – Jul 22, 2009 – CINCINNATI, OH. Healthy Advice Networks, the nation’s leading provider of physician office-based patient-education programs, announces the launch of PracticeWire, a state-of-the-art wireless broadband technology solution that delivers real-time health content to physicians all day, every day via wall-mounted flat-screen monitors. Strategically located in the back office, medical news and information is sourced from over 40 respected peer-reviewed medical journals and news feeds. Digital technology enables customization at the location level allowing practices to post their own content regarding standards of care, reinforcing OSHA, HIPAA and other regulatory guidelines.  The network is fully supported by a companion website for in-depth article reviews.  

Commenting on the launch, Deborah Schnell, President, Sales and Strategic Planning at Healthy Advice Networks, stated, “As leaders of in-office health education we understand the dichotomy between the health information physicians need versus the constant pressures on their time.  They work in a constantly changing environment and require instant access to critical information, yet they are seeing more patients than ever before, are filling out more paperwork, and are managing formulary and co-pay issues. PracticeWire provides the balance of delivering continuous up-to-date information without impacting their time or taking them away from the practice of medicine.”

Eric Lindsey, Healthy Advice Networks Executive Vice President leading the PracticeWire business, added, “PracticeWire addresses one of the most critical unmet challenges facing our clients today:  diminished physician access. Sponsorship of PracticeWire puts a pharmaceutical company’s brand message, along with the vital information doctors seek, in front of doctors all day long. Integrated with a brand’s marketing and sales force strategies, PracticeWire helps keep the brand top-of-mind by providing actionable information doctors can use when treating patients.”

Healthy Advice Networks is the largest and fastest growing health-information company in the industry and is planning to launch another primary care network, as well as several new programs targeted to both physicians and patients in 2010. The company delivers patient-education programs in primary care, cardiology, women’s health, pediatric, gastroenterology, urology, dermatology, and rheumatology practices.