Norwegian water brand Isklar engaged field marketing experts Powergirls to conduct in-store sampling of its innovative glacial natural mineral water across Boots stores during June 2009. The activity involved Powergirls brand ambassadors introducing Isklar to customers whilst explaining the benefits of this glacial mineral water.
The Powergirls team worked closely with Isklar to devise in-store activity to raise consumer awareness for this unique brand which is part of the Boots “Meal Deal” in a 700ml sports bottle. Introduced to the UK in spring 2008, Isklar is taking the market by storm, winning “Best Overall Concept” at the 2008 Water Innovation Awards. Meaning simply “Ice-clear”
Powergirls sales executive, Caroline Garbis says, “we were delighted to be chosen by Isklar to help introduce this innovative water brand and are confident that the in-store sampling has helped to generate additional awareness with Boots customers.”
For further information on Powergirls visit www.powergirls.co.uk or call 01306 640980.
Powergirls offer a national field marketing service across a wide range of UK industries. A vibrant company with over 25 years experience, Powergirls complete over 6,500 activities each and every month including food sampling, electrical promotions, makeovers, product launches, skin care promotions, leafleting, market research and mystery shopping.
An image is available to accompany this release:
1. “Isklar 700ml Bottle.jpg” (Image of Isklar 700ml Sport bottle)
Contact:
For further media information and imagery please contact Caroline Garbis at Powergirls on 01306 640980/07763 928076 or email caroline@powergirls.co.uk
