Vivalis Limited has engaged field marketing experts Powergirls to carry out in-store activity for iconic beauty brand Batiste Dry Shampoo across 20 Boots flagship stores every Saturday between 18 July - 8 August 09. The activity will see Powergirls brand ambassadors demonstrating Batiste Dry Shampoo to shoppers whilst directing them to the exciting promotion to win a customised Vespa scooter on Original, Tropical and Blush variants.
Selected for their health and beauty expertise and extensive knowledge of working within Boots stores, Powergirls will be delivering field marketing activity in support of wider marketing campaigns being run by Batiste throughout the summer. A cult beauty product established over 30 years ago, Batiste Dry Shampoo contains a unique formula to clean and refresh hair to leave it feeling fragrant and full of life for that ‘just washed’ look. Ideal for today’s time-poor consumers looking for a quick and convenient way to clean and freshen hair without the need for water. Batiste Dry Shampoo is now available in five variants - Original, Blush, Diva, Tropical and Boho.
Powergirls sales executive, Caroline Garbis says, “We are delighted to be working with such an iconic brand in the hair care market and look forward to delivering in-store activity to help generate strong consumer awareness within Boots.”
For further information on Powergirls visit www.powergirls.co.uk or call 01306 640980.
Powergirls offer a national field marketing service across a wide range of UK industries. A vibrant company with over 25 years experience, Powergirls complete over 6,500 activities each and every month including food sampling, electrical promotions, makeovers, product launches, skin care promotions, leafleting, market research and mystery shopping.
The Batiste Dry Shampoo activity will take place on Saturdays between 18 July and 8 August at the following Boots stores:
Guildford
London - Kensington High St Grays - Lakeside
Manchester - Trafford Ctr Manchester - Market St Leeds Newcastle Upon Tyne
Gateshead
Birmingham - High St Birmingham - The Fort Dublin - Jervis Shopping Ctr Dublin - Liffey Valley Shopping Ctr
An image is available to accompany this release:
1. “Batiste Group shot.jpg” (Image of Batiste Dry Shampoo range showing all five variants)
Contact:
For further media information and imagery please contact Caroline Garbis at Powergirls on 01306 640980/07763 928076 or email caroline@powergirls.co.uk
