Mobile Marketing is Topic for Radio Guest Appearance by Strategic Growth Concepts CEO

PRLog (Press Release) - Jul 21, 2009 -
Given the precarious state of today’s economy, small businesses are on ‘high alert’ for new ways of increasing revenue. While recent technology advances provide a variety of methodologies that can be useful in achieving this goal, there is one that has only recently come to the forefront of marketer’s awareness – Mobile Marketing. This will be topic of discussion during Strategic Growth Concepts CEO, Linda Daichendt’s upcoming guest appearance on the ‘Small Business MBA Show’ on BlogTalkRadio.  This show will broadcast live on Friday, July 31, 2009 at 2:30 p.m. EDT.  The show can be accessed at http://www.blogtalkradio.com/the-small-business-mba.

While you may not yet have heard a lot about Mobile Marketing, be assured that in the very near future, marketers will need to know as much about it as they previously needed to know about direct mail, telemarketing, radio or TV.

Strategic Growth Concepts’ Daichendt is a small business marketing expert with a specialization in Mobile Marketing strategies.  During the broadcast she will explain:

What Mobile Marketing is
The benefits and advantages of using Mobile Marketing to promote a small business
The various types of Mobile Marketing and what each should be used for
The Federal Laws that apply to the use of Mobile Marketing programs
The type of results a small business can expect from using a Mobile Marketing campaign
The costs associated with implementing a Mobile Marketing campaign
Examples of Mobile Marketing campaigns that have been utilized by national brands and the results they achieved

Consider the cell phone and its capabilities: recent studies indicate that there are currently more than 272 million mobile phone users in the U.S. (89% of the total population); of those phones, 99% are text capable and 57% of those mobile subscribers use texting on a regular basis; 15% of active mobile phones have the ability to utilize mobile web applications and 44 million people regularly access the mobile web from their cell phones; and most importantly, over 84% of cell phone owners won’t leave home without their phone. These statistics lend legitimacy to the school of thought indicating that Mobile Marketing is likely to become a substantial portion of corporate marketing budget expenditures within the next few years.

Given that, marketers will likely be intrigued by the following facts about Mobile Marketing derived from recent studies: over 80% of consumers respond to SMS messages within 1 hour; 23% of SMS campaign messages are forwarded and become viral; and the messages sent via mobile are actionable and trackable thru specific consumer replies.

Mobile Marketing is a simple to use, targeted and measurable method of reaching consumers anywhere, anytime via their mobile phones. There are a variety of methods of Mobile Marketing, among them are:

SMS (short message service)
  Also known as ‘texting’

MMS (multi-media message service)
  Messages that contain multi-media objects such as images, video and audio

Mobile Web
  Browser-based web services such as the World Wide Web (Internet)

Bluetooth (short-range wireless technology; up to approximately 33 feet)
  Also known as proximity marketing
  The localized wireless distribution of advertising content associated with a particular place.  In other words, if you have a cell phone in the proximity of a marketing broadcast, you would be able to receive a message or advertisement

Location-based Marketing
  Delivers multi-media directly to the user of a mobile device dependent upon their location via GPS technology

QR Codes (quick-response barcodes)

Two-dimensional barcode

Voice

Mobile Marketing is extremely cost-effective and results in very satisfactory ROI (return-on-investment); with a typical ROI of 10 – 12% and response rates as high as 54% reported on some campaigns to-date. According to Nielsen Mobile, half of all U.S. mobile data users, or 28 million people, recall seeing mobile advertising in the previous 30 days and indicate they responded to that ad.



About The Small Business MBA, host of the Small Business MBA BlogTalkRadio program:

The Small Business MBA (http://www.TheSmallBusinessMBA.com) is a marketing consultancy that implements customized Internet marketing solutions for small business owners in order to help them grow their businesses.