Companies Reach Out to the Silver Community

PRLog (Press Release) - Jul 21, 2009 -
With the population growing older, companies are finally tuning in to a large and powerful segment; the Silver Community.  Today’s mature adult cannot be defined merely by age.  To some, mature may mean that the pinnacle of adulthood has finally been reached and that the understanding of flexible and changing priorities has begun.  It also can be said that older Americans are healthier, longevity is on the rise, and the spiritual attitudes of this group are quite Zen and in the moment.  We as a society have been very adept at giving labels like seniors, older adults, the aged, mature adults, the elderly, but what do all these really mean?  Furthermore, how can companies interact with such a broadly defined group?  By developing products and services that are customizable to stage of life and activity level.  Take for instance Senior Assistance services.  Just those few words make an impression on our brain.  What is it that we picture?  Some think Senior Assistance is only for the very aged person needing help with personal care.  Nowadays Senior Assistance has taken on a whole new meaning and a preference for calling it a “Senior Lifestyle”.  There are companies that are recognizing that the Silver community is far outpacing their junior generations in both drive and stamina.  One such company serving the Phoenix, Arizona area, Griffin Senior Lifestyles, has begun offering non-medical assistance that when described, can be tailored to “place in life” expectations.  Griffin Senior Lifestyles offers Business and Organizing Services, Home and Property Management, Errand Services, Furniture Staging and Re-arranging, Moving and Downsizing Services as well as Pet Care.  For a 50 something active adult, traveling, perhaps still working full-time and requiring more hours in the day, it would mean having access to a Personal Assistant.  Or for a 70 something who likes to stay closer to home with a daily regimen of sports and social activities and perhaps considering downsizing, there would also be an appropriate and customizable service to fit.  It is all about perception.  And isn’t that what we have just talked about, the perception of the aging community?  As for Silvers today, they can be assured that companies are reaching out and offering services that are certainly not their mother’s definition of care-giving.

More information on this company can be found at:  http://www.griffinseniorlifestyles.com.