RacinePost.com, the online newspaper in Racine, Wisconsin, published its 2,000th story since going live in October 2007.
The website's milestone story was a listing of the city's Fourth of July parade entries. The parade is a major event in Racine, and is the type of event RacinePost has made a name for itself covering since its inception.
RacinePost was started by Dustin Block and Pete Selkowe, veteran journalists who teamed up to create an alternative to Racine's daily newspaper. In less than two years, RacinePost has developed into a leading news source that breaks news on a daily basis while offering an outlet for community groups and individuals to publicize events and share opinions.
Block and Selkowe both live in the Racine community and are actively involved in community groups and activities. Notable stories they've published include exposing a secret deal between the city and a major corporation that cost property owners hundreds of thoussands of dollars per year and securing the first interview with Racine's mayor after he was arrested in an online sex sting in February 2009.
Along with its news stories, RacinePost.com has developed into an affordable and effective advertising option for local businesses. It's client base increases on a monthly basis, and with minimal overhead, the website is already profitable.
Selkowe and Block attribute RacinePost.com's success to its commitment to serve the community. Simply, they both love their community and work hard to report about it on a daily basis.
RacinePost.com is looking to build on its success with a new website design set to launch in the near future. The new site will maintain the old site's simple look while adding a host of advanced features designed to enhance interaction with the public and to offer advertisers a wider selection to promote their products and events.
