Novi, Michigan– The increasing number of home care agencies, including certified, private duty and hospice, has put a heavier demand on these agencies to become better at marketing and selling their services in order to stand out from the competition. Novaetus provides an affordable and affective solution to providing sales training for home care agencies. Their “Relevant Home Care Marketer” training is provided in two different series, each with six (6) one hour sessions. The sessions focus on basic selling skills, techniques and word tracks - and then applies these to the different referral source categories. A half hour on-on-one sales coaching call is also provided to all participants.
“It’s just getting tougher to make a sales impact in the home care market,” states Lori Moshier, president of Novaetus. “Referral sources have turned apathetic in response to the sheer number of agencies clamoring for their time. Many agencies have invested in expensive sales and marketing training for their liaisons and marketing representatives, only to find that the sales training did not speak to the specific needs of the home care industry. We wanted to offer something better and more specific to home care.”
The Relevant Home Care Marketer focuses on areas that home care marketers report having the most difficulty:
• Planning their calls in advance
• Differentiating their agency from the competition
• Getting the initial appointment with referral sources
• Asking good questions
• Creating reasons for return visits
• Handling objections
• Documenting and measuring results
Agencies that have participated in these sessions in the past have reported a high level of satisfaction with the program, often seeing a quick bump in new starts of care, hours and new referral sources. To learn more, call Novaetus at 248-926-1396 or visit the website at www.novaetus.com
