Has there ever been a period of life when everything around you seemed like it was falling apart? This is what Film Publicist Renata Lorenc wanted to explore when she wrote the short story “Crumble”. The cutting edge narrative captures the gritty elements that surround a collapsing Manhattan marriage. Ready to transition into the film market as a director, Ms. Lorenc revisited the story she wrote four years ago and decided it was finally time to bring it to fruition. “From being a film publicist for over ten years, I've seen many promising projects not get picked up for distribution or even break even from a financial standpoint. These factors haven't deterred me because this is a passion project that I am approaching solely as an artist with a vision to create and not so much for huge financial gain.” Ms. Lorenc also wanted to make a statement about empowerment of women and exploitation of their sexuality. The films that inspired “Crumble” include “Thelma and Louise”, “Eyes Wide Shut” and “Requiem for a Dream”.
Renata has promoted over 100 independent film premieres in New York, LA and Cannes and is passionate about the art form. Her film affiliations include “Edmund” starring William H Macy, “Dark Matter” starring Meryl Streep, “Great New Wonderful” starring Maggie Gyllenhaal and “Moving McAllister” starring Jon Heder and Rutger Hauer. The journey behind every independent film is always unique and what unanimously unites the filmmakers is the struggle to get their vision executed on film with limited funds. After reading the brilliant feature horror script “Bad Karma” by actor and producer David Karges (“The Orange Paper”, “Old Dogs”) she was blown away by the intellectual twists as it reminded her of her favorite French thrillers but wasn’t able to procure immediate financing. “David has starred and worked on countless films, music videos, reality TV shows, etc. hence able to navigate me through the current climate of the independent film world.” So naturally it seemed like a promising venture to partner up with Mr. Karges on “Crumble”. Stated David “I get pitched many scripts to produce but selected Renata’s story because of its raw energy and her willingness to push boundaries”. While the production had an abundance of passion and enthusiasm the funds were scarce. After the initial investors pulled out because of the economic downturn it became the catalyst to produce the "Crumble" Red Carpet Film Fundraiser & Benefit.
The “Crumble” Summer Soiree will be held at Manhattan hotspot Country Club on Friday August 7th, 2009. Country Club is a sophisticated space and high-energy cocktail lounge that combines elements of a classic clubhouse with a nightclub experience. Ms. Lorenc wanted to emphasize “fun and sheik” for guests so her team have put together a Fashion Show with Greg Baron (designer for Barney's NY) with a Special Live Performance by Singer/Actress/
Since tickets are selling fast the promoters are encouraging everyone to book tickets in advance as later all that will be available are private tables at $1000-$2500. Tickets are $15 in advance and $20 on the night if not already sold out. To purchase tickets please go to http://www.rulapr.com/
Donations are also accepted and will garner screen credit and invitations to the New York and Los Angeles premieres. For more information please call
917 690 1275 firstname.lastname@example.org.
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