Salt Lake City, Utah -- Kuhl Outdoor Clothing Company has recently selected Flashpoint, an integrated marketing agency, to help develop the company’s online marketing and communications strategy. This relationship includes a new consumer site design, a new dealer and pro-purchase portal and search engine optimization for Kuhl.com.
Kuhl President Kevin Boyle explains the selection of Flashpoint, “ ‘Born in the Mountains®’ is our trademark, and it sums up both our companies’ heritage and passions. We wanted to work with a partner that could leverage our web presence, but that also lived outside, using our products.”
The improved Kuhl.com site features search engine optimization and an improved online store design to ensure shoppers easily find the site and the Kuhl products they want. Flashpoint partner Drew Bedford adds, “We’re developing an online portal for Kuhl dealers to place large orders and track those through to delivery. It will also cater to Kuhl’s pro athletes that need more clothing to test in their outdoor endeavors.”
The new consumer site as well as the dealer and pro athlete portals went live on July 20 to coincide with the Outdoor Retailer Summer Market trade show that runs July 21-24 in Salt Lake City, Utah.
Kuhl’s focus on product that is “Born in the Mountains®” clearly shows how ideas gained from first-hand experience can lead to the superior design and manufacture of fine clothes. The Kuhl brand represents clothing that is comfortable, innovative and represents freedom of movement and free will.
Flashpoint creates honest, dynamic conversations between companies and their publics, allowing strategic and imaginative messages to cut through media noise with a clear voice. The team at Flashpoint consists of skiers, climbers, hikers, snowboarders, runners, cyclists and lovers of nature, making their work with Kuhl a perfect match.
For more information about Flashpoint and Kuhl Clothing, please visit www.flashpointonline.com and www.kuhl.com or contact Lesley Christoph at 435-658-1475 or at lesley@flashpointonline.com.
