Setting Up Google Organic Results Filter

July 20, 2009 - PRLog -- In order to set up a results filter using the advanced filter options available through Google Analytics, begin by adding a website profile to an existing account. Make sure not to forget this step because this tuturial will create a profile that only shows the results of traffic found through the Google search engine. This filter also displays the page rank from which the keyword phrase was clicked. It displays in the format: for page 1 results it displays a 0 which represents positions 1-10 on the first page of results, a display of 1 indicates that the click came from the second page of results or in other words positions 11-20 and so on.

Begin by adding a new website profile for the site that you would like to see the organice results for. The new profile will consist of 3 filters that pull a 2 strings of information from the Google URL used after the click is made. The profile only displays results for the medium of Google and Organic results. (This tutorial does not show organic results for other search engines)

Filter 1:
Filter Name: Ranking 1
Filter Type: Custom Filter - Include
Filter Field: Campaign Source
Filter Patter: google
Case Sensitive: no

Filter 2:
Filter Name: Ranking 2
Filter Type: Custom Filter - Include
Filter Field: Campaign Medium
Filter Pattern: organic
Case Sensitive: no

Filter 3
Filter Name: Ranking 3
Filter Type: Custom Filter - Advanced
Field A -> Extract A: Referral - Input in box: (?|&)q=([^&]*)
Field B-> Extract B: Referral - Input in box: (?|&)start=([^&]*)
Output to Constructor: User Defined - Input in box: $A2 (page: $B2)

Field A Required: yes
Field B Required: no
Override Output Field: yes
Case Sensitive: no

Once all three filters are applied to the website profile the results can be viewed via the “Visitors” section under the “User Defined” section. Allow 24 hours for the new website profile to begin recieving data. If the website is brand new, keep in mind it may not be recieivng organic traffic and results may not show immediately.

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