Report Highlights
In 2008, China's telecom operators start 3G business, 3G's commercial use provides a broad platform for telecom value-added services. 3G network's start-up effectively improves users' value-added services feelings, especially the feelings to high bandwidth consumption business, which solves bottleneck of business development and opens the diversification situation for mobile value-added services.
At present, new mobile value-added services emerge in endless¡ªmobile IM, mobile game, mobile music, mobile TV, mobile navigation, mobile search, mobile marketing, mobile stocks and mobile payment. Market scale has large development and great potential, diversified pattern becomes development trend in the future. China's mobile value-added services market will maintain rapid development in the future. New round of China's telecom industrial transformation pattern will form in the next few years.
In the face of changes and challenges in the market, we release 2008-2009 Annual Report on China's Mobile Communications Value-Added Services Market (General Report), which helps service providers, investors and industry chain grasp more accurately the market's pulse:
* In-depth, full and accurate market research data: On the basis of in-depth research in leading vendors' key application solutions, the report depicts changes in the market from the various angles, and clearly identifies development trend.
* All-sided and in-depth competition analysis: In addition to summing up enterprises' performance in the dimension of market segments, competitive strategy and SWOT analysis, we leverage its profound understanding of the IT market and telecom operation market to establish a CPM matrix system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers.
* Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, it analyzes related industry links, to present valuable trend analysis and quantitative forecast result.
Table of Contents
Main Conclusions
Key Findings
I. Overview of the Global Mobile Communications Value-Added Services Market in 2008
(I) Present Situation of the Global Mobile Communications Value-Added Services Market
1. Market Size
2. Global Market Structure
(II) Basic Characteristics
(III) Present Situation of Mobile Communications Value-Added Services in Major Developed Countries
1. USA
2. Europe
3. Japan
4. South Korea
II. Overview of China's Mobile Communications Value-Added Services Market in 2008
(I) Present Situation of China's Mobile Communications Value-Added Services Market
1. Market Size
2. Market Structure
(II)Basic Characteristics of Mobile Communications Value-Added Services Market
(III) Existing Problems in Mobile Communications Value-Added Services Market
(IV) Market Segments
1. 2G Traditional Value-Added Services Market
2. 2.5G-3G Value-Added Services Market
III. Analysis on Competitions of China's Mobile Communications Value-Added Services Market in 2008
(I) Competition Situation
1. Overall Competition Situation
2. Potential Entrants & Substitute Products
(II) Analysis on Major Enterprises' Competition Strategy
1. Telecom Operators' Market Competition Pattern
(1) China Mobile
(2) China Unicom
2. Mobile Value-Added Service Provides' Competition Pattern
(1) Kong.net
(2) Sina
(3) Tencent
(4) Linktone
IV. Affecting Factors of China's Mobile Communications Value-Added Services Market, 2009-2011
(I) Favorable Factors
(II) Obstacles
V. Analysis on Development Trend of China's Mobile Communications Value-Added Services Market, 2009-2011
VI. Forecast on Development of China's Mobile Communications Value-Added Services Market, 2009-2011
(I) Size Forecast
(II) Structure Forecast
VII. Recommendations
List of Tables
Development Mode of Foreign Mobile Value-Added Market in 2008
Structure Segments of China's Mobile Communications Value-Added Services Market in 2008
Distribution Modes of 3G Mobile Communications Value-Added Services
SP Vendors' Competition CMP Analysis in 2008
...
List of Figures
Size & Growth of the Global Mobile Communications Value-Added Services Market, 2005-2008
Size & Growth Rate of China's Telecom Value-Added Services Market, 2005-2008
Size and Shares of China's Mobile Communications Value-Added Services Market, 2005-2008
Income Distribution of Market Segments of China's Mobile Communications Value-Added Services in 2008
Size of China's SMS Market, 2005-2008
Size of China's WAP Market, 2005-2008
Competition Situation in China's WAP Value-Added Service Providers in 2008
Forecast of the Size of China's Mobile Communications Value-Added Services Market, 2009-2011
SP Competition Position Analysis in 2008
...
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