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Follow on Google News | An Ad that connects with the U.S. Hispanic ConsumerA great example of Hispanic Market Advertising and the reason why it increases sales
By: Claudia Goffan - Target Latino In my everyday life, I pay attention to advertisements— As a Hispanic marketer and a Latino woman, my heart melts when I realize a company has made “the” total connection with the Hispanic consumer. A great example is this magazine ad that Nabisco produced for its Oreo brand: http://hispanic- It features a dad, a child, an Oreo cookie with the caption: “Dad learns to eat Oreos from me.” Hispanic children, either born in the U.S. or abroad, are exposed to many experiences that their non- or semi-acculturated parents may never experience, unless it’s through them. So, how do you think a Hispanic dad will learn to eat an Oreo the American way? That’s why this ad works. There are no stereotypes. There is only a human truth. # # # About Target Latino: Target Latino is a marketing consulting firm specializing in the Hispanic market. We use our expertise to help organizations big and small bring context and meaning to their brands and leverage new media. Top Hispanic marketing and advertising professionals have teamed up and formed Target Latino to personally handle your business. No junior people, no big agency fees, no stuffiness. Just a lot of quick-witted thinking and a friendly, hard-working, warm latino attitude. Marketing, grassroots, online, creative, research, PR. For more information, visit www.hispanic- End
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