For a physical therapy website and newsletter to be successful and visited often, they must include pictures. Aside from making the website and newsletter more interesting, pictures can help illustrate what you are all about and add credibility to your practice/business. Pictures help attract visitors to your site, which is a great way to funnel potential patients into your clinic.
The following are three sources you can check out and possibly use in your sites. These three sources lets you browse through a great variety of pictures in different genres, including pictures of physical therapy clinics, patients using different machines, and patients doing various exercises.
The first service you can check out is iStockphoto. This company is one of the pioneers in the member-generated image and design community. It is also the world leader in its category and offers its images royalty-free. There are over 4 million pictures, video footage, vector illustrations, audio tracks and Flash files that you can browse from.
The second service you can check out is Fotosearch. This company is a provider of royalty-free and rights-managed stock photography, maps, illustrations, video, and audio, which are collected from various stock agencies all over to offer a wide variety of media in just one site.
The media on offer in Fotosearch can be licensed and downloaded easily for your company's use in promoting your business via ads, promotional materials and websites. The license you purchase to use a video and audio clip or an image is based on the license agreement of the publisher of that particular content. This license agreement will then be presented to you before your purchase confirmation.
Finally, you can also try Fotolia, which is the first worldwide social marketplace for royalty-free stock images. This means, they allow people to legally purchase and share stock images and illustrations. Fotolia has the largest image bank out there that offers free and affordable, royalty-free photos and images that are applicable for any medium, web or print.
There are numerous designers and photographers, who constantly update Fotolia with literally thousands of new illustrations and photos everyday. These designers and photographers do receive some commission from each photo sold, as well as, some revenue from their advertising on the free section of this site.
This assures you of high quality images at all times that you can, in turn, apply to your physical therapy business to help promote your practice. Image banks, therefore, are a wise use of your practice's advertising dollars. Remember that a picture does, indeed, paint a thousand words.
