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Follow on Google News | Why Giveaways Are Good For BusinessUse giveaways to get sales. Marketing Donut expert reveals how.
By: Mick Dickinson “Merchandising might seem like an unnecessary cost during the recession, but if you set clear objectives and select the right merchandise for your target audience, it can generate a valuable return on investment,” The article says merchandising delivers benefits such as: connecting with customers, raising awareness of the business, and driving sales. Marketing Donut expert Andy Preston says that with merchandising it’s important to be clear about what you want to achieve. "For example, do you want customers to sign up to your newsletter and communicate with you more, or to drive new customers to your website and increase online sales?" It’s also important to choose an item of merchandise that’s appropriate for your business. "So if you're in financial services you could portray your reliability with something practical, and if you're in the leisure sector, you should create something fun. For example, a go-kart business could distribute wind-up mini racers." The article also has advice about choosing suppliers and methods of distribution. Marketing Donut is a free marketing resource that’s backed by Google and Royal Mail. It’s got thousands of expert tools and information covering all aspects of small business (http://www.marketingdonut.co.uk/ Further information: * The Marketing Donut is at http://www.marketingdonut.co.uk Contact details: Mick Dickinson BHP Information Solutions tel: 0117 904 2224 info@marketingdonut.co.uk End
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