Thermal Balance Brakes of Largo Florida is Now PerformanceX3

PRLog (Press Release) - Jul. 15, 2009 - Thermal Balance Brakes has had to change its name after being in business for over 2 ½ years, the company stated.  It is a shame we have put a lot of time and effort, not to mention money in the branding of our company.  We started to call some of our clients, just to say hello and were told we called them yesterday.  We were stunned,  no one from our company had called them in a month. We called a few other clients in our area and were told the same thing, after looking into it, we found that a company that is also in our industry was calling them, and after being in business for well over 15 years, had changed their name to the same as ours. It’s hard to believe that after over 15 years of trying to put your name out there, and telling everyone you are the leader in this industry, you would jump on someone else’s coat tails, “What is the saying, imitation is the best form of flattery, Mike Tardif President of Performancex3 asks.  We did not know what to do other then invest more money in a new name and website and start branding ourselves all over again.  It sure was a lot cheaper than getting a lawyer” Mike Tardif President of Performancex3 said.

The situation would not have been so bad, but the company that changed their name to what was ours, is less than a quarter of a mile away.  I’m pretty sure they did not make a mistake Tardif said, they knew we had already been calling ourselves that for over 2 years.  But every cloud has a silver lining; our new name suits us better, the process we developed (Harmonic Balancing) enables brake rotors and brakes drums to last 3 times longer, so PerformanceX3 was born.  

Our proprietary Harmonic Balance process which we apply to our rotors and drums aligns the grain structure tighter, allowing parts to heat up as fast and allowing them to cool faster.  By eliminating or reducing the heat and friction in a part to greatly increase the life of the part, it is that simple Tardif said.  And it reduces the cost of parts for fleets such as police, buses and taxi's, our rotors and drums get close to or over 3 times that of a normal rotor or drum.  And fleets are surprised at the cost once they ask.

For more information on Performancex3 please go to www.performancex3.com

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PerformanceX3 a metal processing company specializing in the extended life of brake rotors and brakes drums, used by law enforcement and county schools.