Online advertising has become a significant platform for effective brand positioning. The once powerful television spot is losing appeal to DVR devices, enabling consumers to skip past commercials. Smart brands are looking for better ways to reach a captive audience. Today, digital design and advertising agencies are creating full-scale high-definition video and film productions with casting and cinematic quality for their client’s online presence and branding.
“There is clearly an evolution in what is being defined as an online brand experience,”
Named “The Guy Who Lives In The Server Room,” the six-part series show an exaggerated and funny example of what life is like when you choose a server other than HP. “When HP came to us, we delivered fresh conceptual ideas and a campaign strategy showing them a new way to reach their business objectives,”
“Our production team had a blast producing this live-action series of short films. This project presented new challenges from live-action special effects including fire, haze and electricity, to heavy large-scale prop and set design. Our team thoroughly enjoyed bringing to life this caricature of a server guy trapped in a dysfunctional server room and we hope it leads to similar projects,” says Brandon White, Multimedia Division Manager at Aniden Interactive.
ANIDEN INTERACTIVE is a digital design agency with broad expertise in visual imagery across all media. Aniden helps clients during their product development stage all the way to their product launch – whether it is developing user interfaces for handheld devices and touch technology, 3D rendering, print and packaging, video production and technical illustration, to fully interactive next-generation exploratory product experiences. Aniden has one simple goal: to transform ideas into digital reality.
