Below is a small list of where agents can spend and advertise their marketing dollars.
-Local Phone Book
-Local Newspaper
-Local Sports Teams
-Post Cards
-Local Television Advertising
-Local Radio Advertising
-Local Internet Marketing
-Local Movie Theatre
The emphasis here lies within the local area. Most insurance agents are not going to write a policy 50 or so miles away from where they do business. You should perform targeted life insurance marketing and advertising for local leads. This is where you are gong to write most of your life, auto, home and business insurances. With this in mind comes plenty of referral business along the way. So when it comes to marketing and advertising for life insurance leads make sure you know how much this is going into your LOCAL area. When people go onto the internet and search Google, is your office located there? Do you have a company website? You should always find ways to link your website which helps build your Page Rank and ultimately increase your chances of being located in the search engines. You need to make sure your website is fully optimized for search engines. As a result InsureMyLife.org has developed a website specifically designed for the local life insurance agent. They provide an online directory of life insurance agents sorted by state and zip code. If someone is looking for life insurance and selects the zip code(s) you have registered, you are their only result.
In addition, InsureMyLife.org provides informative articles for the sites visitors including: Types of Life Insurance, Weight Loss, Quitting Smoking and more. If you are a life insurance agent and would like to register zip codes, you can learn more at http://www.insuremylife.org/
