Grand Am Sponsors Seek Return on Investment for Continued Sponsorship

July 15, 2009 - PRLog -- Atlanta, GA – As the attention of racing enthusiasts across the United States turns to the 7th Annual Porsche 250 in Birmingham, Alabama on July 19, 2009, Grand Am sponsors are looking for a measurable return on investment for their continued financial support of cars and drivers. AIS Media, an award-winning Interactive marketing and web services company, is providing Interactive marketing solutions to help sponsors achieve their goals and teams/drivers to continue what they do best—race.  
In the worst recession in four decades, many sports sponsors are cutting back on their sponsorship activities unless they can see a demonstrated ROI. Despite record viewership and an impressive 20 million fan base in the US alone, the Grand Am series was hit particularly hard as several teams have been forced to pull out of races, jeopardizing Grand Am sponsorships for the 2010 season.
That is why the online component is being introduced in Grand Am sponsorships by AIS Media.  Interactive marketing solutions provide teams and sponsors a tangible way to track— in real time—measurable results from their sponsorships.
“Businesses today are seeking to account for and justify every marketing dollar spent,” said Thomas Harpointner, CEO of AIS Media. “AIS Media's interactive marketing solutions provide sponsors an easy and highly effective way to measure the performance of their advertising dollars. This helps sponsors justify their continued involvement in the sport and keeps teams racing."
Founded in 1997, AIS Media is an award-winning Interactive marketing and web services company that provides businesses Internet consulting, web site development, email marketing, lead generation, e-commerce and search engine marketing services. The company has developed a suite of Web-based applications under the proprietary “Excerpo” brand, which focuses on email marketing and e-commerce. AIS Media’s solutions are available directly and through its global network of certified partners. For more information, visit: www.aismedia.com.