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Follow on Google News | Clikthrough Adds 35 New Interactive Videos, New Features and a New Round of FinancingInteractive video company expands video and artist roster with a host of music stars. Clikthrough also reports new features for its flagship Traffic Jam™ analytics package, iPhone mobile capabilities, and $1 million round of financing.
By: Clikthrough The 35 new music videos now playing on Clikthrough’ “Now the fun begins,” stated McCallum. “By significantly increasing the video content on the Clikthrough website, fans will get to see more of their favorite stars performing on our totally interactive video canvas, which they control and explore with a mouse click.” By way of explanation, Clikthrough’ In addition to its content expansion, Clikthrough announced a new version of its proprietary analytics package, named Traffic Jam™. This package tracks over 50 unique in-stream and out-stream consumer video engagement behaviors and metrics, allowing content owners to drill down into, compare and cross-reference content performance data in more than 5,500 different ways. Also included in Clikthrough’ Lastly, Clikthrough announced today that it secured $1 million in new financing from a host of stellar names in the music business. These investors include Max Martin, the Swedish Grammy-nominated music producer and songwriter; Savan Kotecha, the hit-making songwriter whose skills have helped sell over 35 million records; Nicky Byrne, who has sold over 40 million albums worldwide as leader of the Irish band Westlife, and Wayne Wilkins, the chart topping UK music producer and writer. “Big things are happening here, and we’re excited to get a larger share of the public involved in what we’re doing,” McCallum said in describing the flurry of Clikthrough news. “Our interactive dream for the future of video is now a reality.” About Clikthrough Inc. Clikthrough Inc. is an interactive audience measurement company specializing in video encoding and analytics. It has developed tools for content owners and advertisers to both monetize online content and increase consumer engagement for content owners and advertisers. By giving consumers a way to explore the video content they watch, and by helping content owners and advertisers monetize content and see deeper into consumer/video engagement, Clikthrough is mapping the future of the online video economy. For more information please contact: Abe McCallum Clikthrough, Inc. Tele: 888.983.0004 Email: press at clikthrough dot com www.clikthrough.com - Stop Watching. Start Interacting. # # # Clikthrough Inc., is an interactive audience measurement company specializing in video encoding and analytics. Clikthrough has developed the tools that both monetize online content and increase consumer engagement for content owners and advertisers. End
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