Local Team Answers Need For PPC/PPI Marketing From The Small Business Community.

July 15, 2009 - PRLog -- Beverly Hills, July 8th, Steven PR, a full-service, boutique PR firm out of Beverly Hills, CA, recognized a substantial and immediate need for small businesses to gain assistance with their Internet marketing campaigns and has risen to the challenge. The firm has been advancing knowledge and practices in Internet marketing since its inception, but recently the service has taken off as more businesses are outsourcing the product rather than attempting to accomplish the services in-house.

It started with a simple blog post regarding the nuances between PPC and PPI marketing. PPC, or pay per click, charges marketers each time a viewer actually enters their site through an advertisement. PPI, or pay per impression, charges marketers each time someone sees the advertisement. The blog post received so much traffic the firm introduced more in-depth information about managing PPC/PPI accounts. It quickly became obvious small marketers could not get enough of the information, but they also lacked the basic understanding of the complexities of the Internet to truly grasp all of the details. The field is so nuanced, requiring both mathematical knowledge of algorithms and soft-science know how of copy writing, very few business owners had the time to dedicate to learning it correctly.

While many large, national advertisers were already using PR or ad agencies to handle this service for them. Small business, however, needed more catered support. “Many businesses were turning to local, independent consultants,” says Joshua Pourgol, co-founder of Steven PR.. “We realized we could do more and do it better than the piecemeal teams the local business owners were assembling.” Steven PR has maintained a reputation for delivering results to small business owners in the areas of law firm marketing, dental marketing and medical marketing. These were the exact types of businesses who did not want to turn to national ad agencies to handle the business. They needed someone responsive, preferably local, who would take the pressure off of them while still including them in the process.

The process is streamlined and effective for most small business owners. Steven PR starts with a categorical assessment of current PPC and PPI campaigns. They then employ knowledge gained from years of experience in the field as well as an in-house web design team with knowledge of search engine optimization. Finally, and a key for most business owners in a recession, they demonstrate the marketer’s return on investment in real terms.

Outsourcing PR needs such as Internet marketing has freed these local businesses of both the time and concern spent on trying to understand PPC/PPI marketing. The potential to realize huge savings in the actual cost of advertising almost always makes up for the additional expense of hiring a team. “I didn’t realize I could save enough money with better ads to cover my new cost of having an actual PR firm on retainer,” says Terrance, the owner of a computer repair company in Long Beach, “I never would have thought it was possible for me to benefit from this service. But I did within a month of working with the group at Steven PR.”

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Steven PR provides a wide range of marketing and public relations services customized to meet the needs of your business. We specialize in working with clients in the medical, dental and legal fields.