Enterprise Mobility Solutions Channel Tracker research will: Identify and profile the most successful channel organizations, including value-added resellers, systems integrators, independent software vendors, dealers/distributors, and value-added distributors by regional economy, vertical market and channel type/ tier, and leading and fastest growing mobile applications. Identify and analyze how key trends, such as deployed applications, changes in third-party mobile software development, hardware/software/
This research will :
Define and analyze channel program success requirements, including channel partners’ vendor satisfaction scores and channel partners’ vendor program evaluations. With specific emphasis on :
- Value-added services (e.g., lead generation, co-op funding)
- Pricing and discounting management policies
- Technical service (e.g., access, quality/timeline of service)
- Supply chain services
- Training/education services
• Track shipments of enterprise mobility solutions, including key hardware and software component categories
• In addition, the EMSCT will examine topics such as: Mobile hardware partner selection criteria, revenue [by product, customer size] and vertical markets, hardware, software and service margin trends, and channel conflict
UPCOMING RESEARCH SUMMARY:
The enterprise mobility solutions and wireless data services ecosystems are massively fragmented. Moreover, the delivery of mobile and wireless solutions to the end user typically encompasses a variety of combinations of the organizations participating, with mobile software, system integrators, and even wireless carriers taking lead roles in most market segments. Consequently, mobile computer vendors are investing more in channel partner programs as they rely on these partners to drive an ever-increasing share of business. In fact, one hallmark of the most successful mobile vendors can be identified as the quality of their channel partner programs.
METHODOLOGY:
we creates reliable and accurate market research by using a structured approach, analytic tools, and proven analysis methods reinforced with primary research and information from secondary sources where appropriate. The rigor of our research methodology yields a large supply of data, which we translate into information and knowledge to create significant value for our clients. Targeted information (e.g., channel program requirements, shipments, growth estimates) is gathered for each community.
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