Mobile VAS Consumption And Insights on Service providers in Urban India

PR Log (Press Release) – Jul 15, 2009 – BANGALORE, India - Evolution of cellular technologies and increasing number of mobile subscribers in India has driven telecommunication industry to become one of the fastest growing industry in India today. Mobile users are in constant look out for new cellular services. To meet this demand, service providers are persistently working on providing innovative and attractive mobile value added services. There has been significant increase in revenues for service providers ever since the existence of cellular technologies. Mobile phones today have moved beyond their fundamental role of voice communications. Subscribers are using their cellular phones to send SMS, play games, read news, surf the Internet, keep a tab on astrology, download images, listen to music, set ring back tone for callers or even check their bank accounts and hence making the best use of Mobile VAS offered by service providers.

Vital Analytics a pioneer in analyzing urban Indian mobile phone usage trends has released its VAS service provider report on Urban Indian Mobile space. State run mobile service providers are perceived to be offering most reasonably priced services! 22% of BSNL and 16% of MTNL subscribers feel they (service provider) offer a more reasonably priced services compared to overall subscribers. On the product diversity side, Aircel and Vodafone do a great job as 11% of both service providers’ subscribers appear to agree than overall subscribers. On customer service front, MTNL, Loop mobile and Vodafone Essar are ahead of the curve with subscribers to each provider agreeing 16% more than overall that they offer reliable customer service. In terms of  VAS Options likelihood of usage, unlimited data usage at lower cost and better SMS bundle offers are two most popular VAS options Urban Indian would subscribe to if offered by service providers! When asked what options if offered would Urban Indians subscribe to with their service provider, bundle/unlimited usage type options came out on top with “unlimited data usage at low fixed price”being the most popular with over 40% suggesting they would likely subscribe to, followed by “better bundle offers in SMS value added services” (39% would likely subscribe).