As the iTunes stores come of age they expand their repertoire from TV series and studio contents to independent movies. For the initial delivery Diva has selected movies across the most commercial genres with source materials in a sufficient resolution. As the first results come in, it will be possible to fine- tune the line up and give producers guidance which contents to focus on. Releasing movies on iTunes has been a 12 months business development effort for Diva that began with the encouragement of the iTunes European CEO, Oliver Schusser and his US counterpart, Robert Kondrk, in May 2008.
As the iTunes stores come of age they expand their repertoire from TV series and studio contents to independent movies. For the initial delivery Diva has selected movies across the most commercial genres with source materials in a sufficient resolution. As the first results come in, it will be possible to fine- tune the line up and give producers guidance which contents to focus on. Releasing movies on iTunes has been a 12 months business development effort for Diva that began with the encouragement of the iTunes European CEO, Oliver Schusser and his US counterpart, Robert Kondrk, in May 2008.
