Social Media University South FLorida Syllabus is Now Online at http://www.nmx2.com/
Social Media University - NMx2U
9 Modules: 2 Core Modules, 7 RR* Electives
Social Media University Core
Remarkable Results
SM Module 1 – Social Media Marketing (SMM)
Basic & Advanced Strategies – 10 Hours
√ Social Media (SM), Social Book Marking (SB), Blogs, Microblogs Defined
√ Which SM and SB sites to use? Facebook, Twitter, LinkedIn, Technorati, MySpace, YouTube, and others
√ Why you must start using SMM now!
√ Building a powerful profile
√ How to use Social Media to drive traffic to your web site
√ It’s All About Building relationships and sales with Social Media
√ Best Social Media strategies to use
o URLs, Profile, Friends search, groups
o Selecting social media – Criteria and strategies
√ Using Twitter effectively for business – Hands On
o Set up a Twitter account and profile
o Your Twitter Profile, Design and Background
o Twitter strategies and uses for business
o Create relationships – No selling allowed!
o Adding followers and using searches on Twitter
√ Search.twitter.com
o Tracking Twitter chatter about your business
o Twitter Tools for efficiency
√ Tweetbeeps
√ Using Facebook effectively for business – Hands On
o Integrating Twitter, Video, Pictures
in Facebook
o Adding Friends and basic searches
o Fans and Groups
√ MySpace, LinkedIn and other Necessary Social Media Sites
√ Blogs – Hands On
o Create a Blog using Blogger.com
o Ping your Blog
o Integrating Twitter, video and pictures in your blog
o Add your blog to a blog network
o Where to get content for your blog
√ Social Bookmarking Basics
o Social Bookmarking sites selection
√ Technorati, Delicious, Propeller, Digg,
Squidoo, etc
o Using SB sites – Strategies that really drive traffic
and increase rankings
o Social Bookmarking shortcut tools
√ SocialMarker.com
√ Google Maps – Getting found on Google Local – Creating your listing – Hands On
√ Merchant Circle Registration - Hands On
√ Using Online Classified
o Capture pages vs. direct to your web site traffic
o Using Craigslist and Backpage.com successfully
√ Video Integration – Hands On
o Creating a video from pictures
o Creating a YouTube.com account and uploading
videos
o Embedding videos in your web site, Facebook or
blog
√ Podcasting and iTunes
√ Press Releases Online – Basic Strategies and Uses –
Hands On
o Sending an online press release using PRLog.com
o Sharing your Press Release with the internet world
o PR before, during and after
o Answer “What”, “When”, “Where”, “How” and “Who”?
√ Article writing for content and web site traffic
o How to get content for your web sites, blogs or SM sites
o Become an expert by writing and submitting articles
o www.ezinearticles.com
√ Social Media Dos and Don’ts
√ Social Media shortcuts and tools for stress free updating
o Ping.fm, Pingoat, “PRLog Share” - Hands On
√ The Social Media and Marketing Mind Map – Putting it All Together
SM Module 2 – Real SEO – Web Site Optimization
Strategies that Really Work – 6 Hours
√ Web site hosting defined – Servers, text files, prices, hosting options
√ Domain names and URL
√ Examine your web site to determine if it’s optimized for search engines
√ The things that must be on your web site for SEO results
o Meta Tags, Keywords, Description, Title, , , Content, Alt-Tags
√ Text Content vs. Flash or Images
√ Working with web designers and developers
√ Options for self-designs and control of your web site
√ The value and importance of valuable content and keywords
√ The least HTML you must know
√ Dos and don’ts of SEO optimization
√ Web sites versus blogs
√ The importance of quality backlinks
√ Sitemaps and Privacy Policy
Social Media CE Elective Modules
SM Module 3 – Affiliate Marketing and
Pay Per Click Advertising - 3 Hours
√ Monetizing and Making Extra Money with Your Web Site Blog
√ How to add affiliate accounts to your site or blog (Hands On)
o Linkshare.com, CJ.com
o “Become and Affiliate” link
o Affiliate Regulations
√ Taking a look at AdSense
√ Setting up a Pay Per Click account
o Google Adwords – www.adwords.com
√ Niche, Region, Budget
√ Free Credits on 1and1.com
√ Complements internet marketing
o Yahoo, MSN
√ Real Cost Saving and Optimal Strategies for Pay Per Click Campaigns
SM Module 4 – Basic Offline (and Online)
Marketing - 2 Hours
√ Add Value and Make a Profit
√ Graphics to grab attention, Copy to take action
√ Marketing Mix
o Message, Market, Method – “Why?”, “Who?”, “How?”
√ Paid vs. Free Advertising
√ RSC – Real simple copywriting
√ Lifetime value of a customer
√ Free reports
√ Benefits vs. Features
o “You get…,” “It means that…”
√ Determine your prospects problem or tell them what it is
√ Solving problems for your clients or potential clients
√ URL Everywhere – Offline and Online
√ Online does not replace offline
√ Zig when they Zag
√ Call to action
√ Building relationships
√ Being Remarkable
√ Offering a guarantee
SM Module 5 – Event Promotion Using Online
and Offline Content - 2 Hours
√ Using Craigslist and Backpage
√ Email marketing
√ Facebook Events & Twitter Updates
SM Module 6 – Google Tools, Tricks
and Tips - 2 Hours
√ Using Google Docs for collaboration and business efficiency
√ Google Calendar
√ Google Alerts
√ Google Maps / My Maps
√ Creating a Gmail Account
SM Module 7 – Email Marketing Basics and Strategies to Retain Customer and Gain New Ones - 2 Hours
SM Module 8 – How to Write a Press Releases and
Get Media Coverage for Your News & Events - 2 Hours
√ How to write an offline press release
√ PR before, during and after
√ Answer “What”, “When”, “Where” and “Who”?
√ Call to Action
√ Format and templates
√ Introduce the Press Release, send, then follow up for effectiveness
√ Build media relationships and maintain a database
√ Put your Press Release online
SM Module 9 – Making Money with Information
Products and Marketing - 2 Hours
√ How to turn your product or service to an information product
√ The Information Funnel
SM Certificate Completion Requirements
Complete Core Modules plus 5 Elective Modules.
Must display their social media campaign with a minimum of a personalized and active Facebook, Twitter, MySpace, Blog, YouTube and LinkedIn account.
Social Media University in sponsored by the Doral Chamber of Commerce.
