Jura Taste Challenge - top malt experts clash over water in whisky

July 13, 2009 - PRLog -- Two of the world’s greatest drinks experts are set to meet face to face in a showdown designed to answer the age-old question: how should you take your whisky?

The issue of whether you should drink quality Scots whisky on its own, on the rocks or with a splash of water has divided drinkers the world over for generations.  

A question that has sparked countless debates, split friends and divided families, this centuries-old conundrum is finally set to be answered in a showdown organised by the makers of Jura single malt whisky (http://www.isleofjura.com/whisky/).

In an attempt to settle the issue once and for all, Jura is to host an exclusive online video debate between Richard Paterson – master blender at the Isle of Jura distillery and widely recognised as the world’s best whisky blender - and Colin Field, who as head barman at the Ritz Paris is arguably the best cocktail mixer in the world.  

Representing polar opposites in the argument over how good Scots malt should be enjoyed, the two men are primed and ready for what looks set to become an historic battle.

“This is the moment we’ve been waiting for. For years I’ve been forced to stand by and watch as barroom dandies sully the world’s greatest drink with a range of inappropriate mixers and sacrilegious frills, but enough is enough. Whisky is something that should be appreciated in the pure, God-given form that its distillers intended, and now I’m going to prove that once and for all,” said Paterson who believes you should not even mix the golden liquid with ice.

Field on the other hand thinks anything goes as long as it’s a quality experience. “Single malt is a drink for anybody, anywhere, anyhow. The purists can complain about it as much as they like, but with the right mixers and a splash of imagination, it can be conjured into a world-beating taste experience that will knock the spots off anything the whisky snobs might offer,” said The Ritz barman.

“Their time is over, and I’m going to show the world how a new generation of drinkers takes theirs.”

Scheduled to be broadcast online at 7pm on Thursday, July 16th, the showdown will see Paterson and Field go head to head in a fierce struggle already being billed as the whisky world’s answer to Ali V Foreman. Set against the backdrop of Jura’s spectacular island scenery, each will be forced to summon every last drop of their considerable expertise if they hope to carry the day.

To see what promises to be a feisty broadcast please visit the Jura website on http://www.isleofjura.com on Thursday this week.

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