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Follow on Google News | Total Sports Asia Teams With Havas Sports & Entertainment to Strengthen OffersTotal Sports Asia & Havas Sports & Entertainment today announced the signing of a business partnership, enabling each company to strengthen and expand their offer in certain territories.
By: Juliana Low Total Sports Asia (TSA), established in 1997, is the leading Asian specialist in sports and entertainment solutions. With seven offices and over 90 employees, TSA covers all major markets in Asia. The partnership will allow each network to deliver wider services to clients, as both entities will benefit from capabilities of the other. Whereas Total Sports Asia has a strong track record in properties rights management, sales and relationships with Asian clients, Havas Sports & Entertainment has a long history with brands in Europe and Americas. Already established in Asia through locations in China and India, Havas Sports & Entertainment will strengthen their position across the region with Total Sports Asia’s additional network presence. Havas Sports & Entertainment’ The newly allied networks will look to share and develop common new clients, increase revenues, and build stronger relationships with regional stakeholders. Lucien Boyer, CEO of the Havas Sports & Entertainment network, said, “The expertise of Total Sports Asia is well recognized by sports experts in the Asian region. Thanks to this partnership we’ll be able to bolster our offer in Asia, and help Total Sports Asia in our strong markets in Europe and the Americas. I’m very to happy to take this step and am looking forward to working together with Marcus Luer and his team, and announcing our first common clients very soon.” Marcus Luer, Group CEO of Total Sports Asia, commented: ‘’It’s a true win-win partnership for all parties involved. Our joint services and global presence compliment each other well and we are delighted to join forces with such a large and established communication group. Asian brands are looking to engage more and more in integrated marketing activities in their home markets and overseas. That’s where we all believe the new opportunities exist for the future.” About Havas Sports & Entertainment: Its 400 professionals offer strategic and operational support to brands and institutions. Havas Sports & Entertainment’ Havas Sports & Entertainment international clients include: Coca-Cola, adidas, Coty, McDonald’s, Veolia, Repsol, Carrefour, Orange, Unilever, Santander, Winterthur, EDF & EDF Energy, Air Asia, Puig, Motorola, PSA, Reckitt Benckiser, LVMH and sports organizations such as the Argentinean Tennis Association, the Association of Tennis Professionals, the English Premier League, and the French Golf Federation, among others. For more information please visit www.havas-se.com. About Total Sports Asia: Total Sports Asia (TSA) is Asia’s leading independent sports marketing agency with a dedicated team of over 90 sports marketing experts and seven offices in Kuala Lumpur, Bangkok, Shanghai, Beijing, Tokyo, Mumbai and Delhi. Its core business is media rights, TV production, sponsorship, events management and consulting. TSA works with leading federations and rights holders from around the world including the media rights for the US Open tennis, BWF (Badminton World Federation), FIFA World Champion Italy and UEFA EURO Champion Spain. TSA also works closely with major European football clubs and Formula 1 teams on sponsorship rights in Asia. TSA provides various consulting services to Asian corporations seeking to engage in sports and entertainment as part of their overall marketing mix. TSA’s unique integrated marketing approach has seen it take both sports and corporate brands to new heights. For more info please visit www.TotalSportsAsia.com. End
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