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Not only could your image could be used in their promotional materials for the next year, there are great prizes up for grabs, plus a chance to help raise money for charity.
The competition officially opens on Friday 9th July and is open to everyone over the age of eighteen. All you need to do is go into the shop on Meeting House Lane and have your photo taken wearing some designer frames. You should be a current specs wearer or wear frames for fashion purposes.
For every entry Frames in the Lanes will donate £1.00 to the ‘Pride Beside the Seaside’ 2009 appeal.
In addition to having their photo used for Frames in the Lanes promotional materials, the lucky winner will receive the following prizes:
- A set of designer spectacle frames from Booth & Bruce
http://www.boothandbruce.com/
- A day's treatment at Spruce in Kemp Town
http://www.sprucegrooming.com
- A pair of prescription sunglasses that can be chosen from a selection in the shop http://www.framesinthelanes.com/
- Free eye tests for the winner and up to six friends or family
Co-owners Bernadette Fitzsimons and Freya Huntley felt the competition would be a fun way to promote their quirky designer ranges and engage with visitors and customers to the shop, one of which is Brighton resident, Norman Cook a.ka. Fatboy Slim.
Bernadette comments:
“Brighton is well known for its independent shops, uninhibited attitude and funky style. As a retailer in the lanes, offering some unique products, we wanted to enter into the spirit of the city in summer, whilst also raising money for a great cause. We have visitors from far and wide, as well as many local customers and we are really looking forward to welcoming new people into the shop in our search for the ‘Face of Frames’ for 2009.”
Entrants in the shop during the first weekend of the competition (11/12 July) will also be offered a glass of bubbly to kick start proceedings!
Photo entries will be featured on the Frames in the Lane website and updated regularly during the course of the competition which will close on Friday 7th August after Pride weekend.
The finalists will be then shortlisted by the judges* and the sole winner officially announced at an exclusive champagne press reception.
Frames in the Lanes, 12c Meeting House Lane (South Lanes), Brighton BN1 1HB
http://www.framesinthelanes.com
Further Information and Contacts
Frames in the Lanes is a boutique opticians specialising in exclusive eyewear.
Situated in the heart of the South Lanes in Brighton, UK the shop has now been open since its official launch in September 2008.
Owners, Bernadette Fitzsimons and Freya Huntley, joined forces based on Freya’s previous optical knowledge and experience and Bernadette’s corporate background with their complimentary skills creating a strong commercial partnership.
Frames in the Lanes are known for their unique range of designer frames and sunglasses which include a variety of funky, retro, classic and vintage eyewear. Many of their brands cannot be purchased outside of London and are exclusive to them in Brighton. Since opening, a new brand has been added every month to keep the range eccelctic and original.
Their range includes: celebrity favourites Chrome Hearts, reconditioned vintage Dead Men Spex, uber-hip; FUNK, Initium, Municeyewear, Alexander McQueen and Dutz, Australian Jono Hennessey, Brighton’s own Booth & Bruce, as well as the first ever Eco-Friendly frames from Linkskin. The classics are not ignored and Rayban, Prada and Calvin Klein are just a few on offer. Most brands also offer something for the sun lovers and for super cool summer chic, check out the famous Maui Jim sunglasses. For a full list of available
brands go to: http://www.framesinthelanes.com/
To enhance the visitor experience, the shop interior was thoughtfully designed to position the distinctive brands in a fitting environment. The stylish décor was developed from scratch using local craftsmen and independent businesses for the bespoke look and feel. This offers something quite special for customers by creating a personalised and intimate experience in a welcoming yet chic setting.
Sight tests and repairs are offered alongside the ecclectic range of frames, lenses and sunglasses.
Frames in the Lanes aim to offer something out of the ordinary to all of their customers and this is highlighted by their continued investment in researching and sourcing new and innovative brands from around the world and providing fantastic customer service.
For more information on Frames in the Lanes and Bernadette and Freya
phone:
email: info@framesinthelanes.com
web: http://www.framesinthelanes.com/
*About the competition judges
Paul Soper from Booth and Bruce
Paul heads up Sales for this Brighton born business started by two opticians (Booth and Bruce!) who have since gone into frame design full time and built up a huge multi-national business. Booth and Bruce deliver a potent combination of freewheeling urban adventure and daring design.
Johan van der Merwe
Johan owns Spruce Grooming, in the heart of Kemptown - Spruce is Brighton's original boutique salon offering men and women the finest in hair, facial and body treatments. They use the highest quality products, treatments and therapies to make all customers feel fantastic.
Richard Pearson
Richard is the Partnership Manager for VisitBrighton, the official tourism information guide for the city of Brighton and Hove. A fantastic mix of iconic attractions, famed nightlife, award winning restaurants, funky arts and culture and year round festivals and events - Brighton really does have it all!
For Competition Terms & Conditions see the website
Photo:
http://www.prlog.org/
