Diamond Trading Gets Fair

July 8, 2009 - PRLog -- The only fully guaranteed and completely certified diamonds in Australia will now be sold direct to the public at trade prices, thanks to a new service from the country’s most trusted and transparent name in diamonds, DCLA, the Diamond Certification laboratory of Australia. The new service from Australia’s only internationally recognised diamond certification laboratory will literally bring the consumer one step closer to the source of the world’s finest diamonds. The DCLA Diamond Exchange is best described as a diamond trading floor where top Australian merchants list their DCLA-approved diamonds, previously only available to the trade, but now available to the public.

DCLA Diamond Exchange allows Australians to purchase the perfect gem from the diamond experts at trade prices – and then have their dream ring designed and made by the jeweller of their choice.

“It’s time to shake up the Australian diamond industry once and for all,” commented Roy Cohen, Managing Director of DCLA Diamond Exchange. “Buy your diamond from the experts in diamonds, and have the ring made by a master jeweller. This is how savvy Australians will buy their precious jewellery from now on.”

To buy a diamond from the DCLA Diamond Exchange, visit www.dcladiamondexchange.com.au. Consumers buying from the Exchange will get the personal assistance of a diamond expert in a professional laboratory setting. The grading of every diamond is guaranteed by the DCLA.

DCLA expert diamond consultants are happy to consult with you over the phone if you are unable to view the diamonds personally at the DCLA Diamond Exchange’s headquarters in Sydney. They will answer all your questions, and help you evaluate the diamonds you are considering until the perfect gem is found. DCLA Diamond Exchange can also recommend a trusted jewellery who can turn your dream gem into a work of art.

Why is DCLA Diamond Exchange the smartest way to buy your diamond?

Every diamond has been graded and is guaranteed by DCLA
All diamonds are in stock – so every stone has been seen and evaluated for the buyer’s protection
Diamonds are listed from Australia’s most trusted merchants who stock only the highest quality gems, giving consumers a wide choice.
Customers are assured the best independent and expert advice available and your selection of diamonds can be viewed and compared under the optimum viewing conditions.

The DCLA Diamond Exchange can be found at www.dcladiamondexchange.com.au

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ABOUT DCLA (DIAMOND CERTIFICATION LABORATORY OF AUSTRALIA):
The Diamond Certification Laboratory of Australia is an independent diamond grading laboratory, internationally affiliated and recognised. The DCLA is both an International Diamond Council (IDC) laboratory and the World Jewellery Confederation (CIBJO) laboratory for Australia. For further information visit www.dcla.com.au

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The Diamond Certification Laboratory of Australia (DCLA) is one of the world’s foremost independent diamond grading and certification laboratories, providing independent and guaranteed diamond grading certificates, or diamond grading reports, for natural diamonds.

DCLA is Australia's premier diamond grading laboratory, and the only laboratory grading diamonds to the IDC rules. The IDC rules are the internationally recognised and accepted rules for diamond grading and diamond certification as set out by the WFDB, IDMA and Cibjo.

The DCLA Diamond Grading Laboratory Certificate sets the standard for technical ability in certification of diamonds. The DCLA remains the only internationally recognised diamond certification laboratory in Australia, grading diamonds in accordance with International Diamond Council (IDC) and World Jewellery Confederation (CIBJO) rules for grading polished diamonds.