June 25 saw web TV channel Cuesport TV start its weekly coverage of the 2009 TCC snooker Pro-am - a tournament featuring Shaun Murphy, Mark Williams, Ryan Day and Matthew Stevens.
Since that time the channel has seen a 5% growth in website visitors, proving that snooker still has a large and enthusiastic following, clamouring for TV coverage.
Although the TCC Pro-am is only available to paid subscribers, those who do not want to subscribe can still access 180 hours worth of video-on-demand absolutely free. This content is all exclusive to the Cuesport TV channel and is served in very high quality Windows Media.
The video is constructed so viewers can watch the coverage in full screen mode without the pixelation and buffering that is so often synonymous with web streaming.
Of the channel's current 22,000 monthly viewers, 60% reside in the United Kingdom. The UK is the self-confessed home of snooker, with the World Championship recently being awarded to Sheffield for a further four years. It therefore comes as no surprise that website-based snooker content is being searched for, and accessed, more regularly by UK viewers.
Cuesport TV managing director Pete Williams said: "It is amazing that we have seen a 5% increase in traffic since we started our coverage of the TCC Pro-am. What this equates to in real terms is an additional 1,000 viewers in a fortnight.
"I think as we get towards the latter stages of this event in August the traffic will grow exponentially, with many of these viewers also turning to our subscription service."
A subscription to Cuesport TV, which gives access to all of the live events plus the latest video-on-demand, is just £6.95 per month. But viewers can subscribe for shorter periods from just £2.90 to test the system out.
