Bristol, UK All small businesses have intellectual property (IP), ranging from their logo right through to potentially lucrative assets like product formulas or a bespoke business software. Now a new article on Marketing Donut tells small business owners how to identify and protect their IP and, more importantly, how they could turn it into cash.
“Your firm's intellectual property is likely to include everything from your website content, to software you might have designed, to your company logo. To exploit it however, you will need to have protected it by copyright, trademark, patent or design right,” says the article on Marketing Donut.
According to Marketing Donut, the best place to start exploring these issues is the Intellectual Property Office’s new online diagnostic tool. As well as helping businesspeople identify and protect their IP, it also provides advice about whether they are likely to generate income from it – either by licensing, franchising or selling.
Marketing Donut is a free marketing resource developed specially for small businesses. Backed by Royal Mail and Google, Marketing Donut covers all the main elements of small business sales and marketing, as well as providing discussion and advice on topical business issues.
Since its launch earlier this year, Marketing Donut has developed a loyal following among small business owners and managers who appreciate its no-nonsense approach to common small business marketing situations.
The Marketing Donut is at www.marketingdonut.co.uk
Contact:
Mick Dickinson
BHP Information Solutions
Bristol, UK
0117-904-2224
info@marketingdonut.co.uk
http://marketingdonutblog.co.uk
