Conscious Consumption - with the evolution of personal care products made with both personal health and the wellbeing of the environment in mind, it will become more important to select brands with strong messages that can be backed by 3rd party endorsements. Caring consumers are growing more concerned about what they are rubbing into their body and the size of their carbon footprint, leaving retailers the challenge of providing the best performing authentic brands to fill their shelves with. Confusion abounds at all levels of the supply chain for green beauty products. In order to alleviate this confusion and to meet the growing demand for answers on which cosmetic products are truly natural or organic, IntertechPira is presenting a one-day seminar in New York this September. This one day event is intended for individuals involved in purchasing cosmetic goods for the following sectors: spas, retail, home shopping, dermatologists, skincare professionals, etc. There will be a detailed presentation and discussion on greenwashing. Also, we will review how to see through manufacturers’
Confirmed speakers include:
Ido Leffler, CEO, Yes to Carrots
Joe Smillie, Senior Vice President, Quality Assurance International
Dr Scott Hernberg, Tomorrow’s Wellness Center & Medical Spa
Martyn Cole, Specialist Certification Officer & Inspector (Intl) for Health & Beauty, Soil Association Certification Ltd.
Karen Sinclair Drake, Research & Development, Sophyto Organics
Who Should Attend?
The day's seminar is intended for individuals involved in purchasing cosmetic goods from the following sectors: Retail, spas, home shopping, dermatologists, skincare professionals including:
- Quality control and legal departments
- PR
- Marketing personnel
- Beauty writers
Learning Objectives
Upon completion of this seminar each attendee will:-
- knowledge is power: be better equipped to identify an authentic natural/organic product from a bogus one
- dispel myths: recognize, from a scientific viewpoint, why certain cosmetic ingredients are more harmful than others
- good decisions: be able to position green brands in your business and minimize any regulatory considerations
- facts not fiction: understand compliance issues that help control the marketing and promotion of your green beauty cosmetics
