The CogWorks are looking to adapt their usability design principles to bring a new approach to their customers print requirements - http://www.thecogworks.co.uk/
“Using our creative skills in clean, accessible web design and our knowledge of our clients design requirements, it seemed like a logical step to take” said Dan Ashton, Creative Director at The CogWorks.
“We also have a great relationship with a print firm and can offer high quality, professional print services with confidence, all designed and prepared by our in-house team” he added.
The CogWorks are experts in web usability design and have seen an opportunity to take this into the print realm. There is a need for clean, easy to read and visually appealing design that provides a consistent message from the website look and feel through any branded web downloads to clients off-line printed material.
The CogWorks have been involved in print design for a while for their clients, but this is the first time that a dedicated print service has been offered.
It is hoped that it will compliment the on-line design service, allowing a consistent look and feel to be taken across all media and will allow The CogWorks to create and implement brand guidelines, to design offline marketing collateral and to produce integrated on and offline campaigns with ease.
