XYIENCE Spokesmodel Amber Nichole
LAS VEGAS, NEV. Las Vegas, home to the wildly popular Ultimate Fighting Championship (UFC), is also an epicenter of fashion with a host of international designers opening their signature boutiques on the Strip. On Friday, July 10, during the UFC 100 weekend festivities, XYIENCE, the official energy drink of the UFC, will join the hottest brands in mixed martial arts (MMA) fashion for Cage Fashion 2. The Bryant Park, N.Y. style fashion show is held at Mix, a luxurious lounge and restaurant in the Hotel Tower at the Mandalay Bay Resort and Casino. XYIENCE spokesmodel Amber Nichole will wear XYIENCE apparel and join legendary UFC fighters who will be modeling on the runway, including Lyoto Machida, Shogun Rua, Diego Sanchez, Pete Sell, Gabriel Gonzaga, Philip Nover, Luis Cain, Roger Huerta, Eddie Alvarez and Frank Trigg. Amber, who hosts the mixed martial arts lifestyle webisode “Tap Into MMA, powered by XYIENCE,” will capture behind-the-scenes excitement for the show’s upcoming fashion segment. The event is by invitation only and the doors open at 7:00 p.m.; the models walk the runway from 8:30 p.m.
Amber and the XYIENCE brand share the runway with MMA fashion labels, including Badboy, Ecko MMA, FightChix, Guillotine, Tokyo 5, Silver Star, Vandal Eyewear and many others. Renowned stylist Rodney E. Hall of Harper’s Bazaar and GQ Magazine is the show’s stylist and Mike Straka of Fox News Fight Game is the emcee. The event will be streamed on FOXfightgame.com.
Through its sponsorship of the UFC, the XYIENCE brand reaches 420 million households worldwide. The UFC’s television distribution enables sponsors like XYIENCE to reach 50 million U.S. households and 380 million other households in more than 100 countries and territories, with programming delivered in 20 languages.
About XYIENCE
XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle. Established in Las Vegas in 2004, XYIENCE is one of the fastest-growing brands in its category. All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life.
Xenergy (A combination of Zen and Energy, pronounced “Zen-ergy”)
XYIENCE supports the mixed martial arts lifestyle. Its energy drink, Xenergy, and its energy shot, X Shot, are the official energy drink and energy shot of the Ultimate Fighting Championship (UFC). The first energy drink created by a nutrition company, Xenergy has zero calories and is a sugar-free drink fortified with vitamins. All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands. Xenergy Premium Energy flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom. Xenergy Xtreme Energy flavors include Lemon Blast, Citrus Slam, Cherry Rush and Apple Jak’d. Xenergy is available in retail stores throughout the United States and Canada. Visit www.xyience.com for details.
XYIENCE Supplements
XYIENCE supplements provide ultimate nutrition for peak performance. With everything from NOX-CG3—for increasing strength and stamina and aiding in post-exercise recovery—to high-quality protein supplements such as the XProtein shake or the XM2 muscle meal, XYIENCE offers products scientifically formulated for specific training needs.
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