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Follow on Google News | CBC Commissioned by Xceed Financial Federal Credit Union for Brand Evolution StrategyProgressive credit union hires CBC to keep their distinctive brand fresh and engaging in a crowded market
The progressive Los Angeles, CA- based credit union knows that differentiation in the financial services market is now more important than ever, and chose CBC to position the Xceed brand as a fresh and innovative choice that stands out from the competition. “Xceed Financial Federal Credit Union is evolving their brand at the perfect time. Most financial institutions pull back on marketing efforts during a recession, but those who continue to invest in their brands tend to come out ahead when the tide turns,” says Jeff Stephens, CEO of Creative Brand Communications, “CBC will make sure that Xceed is one of those brands.” # # # About Creative Brand Communications Creative Brand Communications is a Portland, Oregon-based full-service multi-sensory marketing and experiential brand development agency, specializing in building experiential brands for forward-thinking financial and professional services companies. End
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