Identifying and understanding your target market is key to a solid marketing campaign, but that’s not all writers need to succeed. In our interview, Patrysha Korchinski discusses the three Ps of marketing - Publicity, Printing, Promotions. She states, “In any business there are only three ways to increase your profits - get more customers to buy from you, increase the amount customers spend with you, and get your customers to buy more often.”
Patrysha stresses the importance of creating a system of ongoing communication with your prospects and existing clients. She suggests writers stay “in the loop of what is going on with clients as much as possible, and keep your eyes open for opportunities to work together again.”
Visit us at WritersInBusiness.blogspot.com to learn more about how Patrysha’s marketing tips for writers and discover how you can use the classic up sell, “Do you want fries with that?” to increase your writing income.
Accounting expert and author Brigitte A. Thompson of Vermont has created the Writers In Business blog to answer questions writers have about the business side of the writing profession. She offers tax and recordkeeping tips to writers and features guest writers.
